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Women in advertising…. How Women’s sexuality is used to sell a product.

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Women in advertising…. How Women’s sexuality is used to sell a product. When flipping through the latest magazines there are two distinct ways of advertising. The ones that feed into your self-esteem and those that uses the potential of a woman’s sexuality to sell a product. The advertisements I am examining are the ones that have women portrayed as sexual objects to sell things ranging from makeup, clothing, to even something that the mind would never imagine remotely sexy, sneakers. Looking through the latest magazines of Glamour Cosmopolitan, and even Seventeen magazines, advertisements where there is a woman using her sexuality as a tool for selling a product clearly restricts no age. This goes to show, no matter what the age or magazine women and the way they play up their sexuality plays a huge role in the American Culture.             Women in advertisements use sex to persuade mothers and their daughters alike, to buy a product.  However women don’t realize how much

Who is Saul Bass ?

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Who is Saul Bass ? One of many Graphic Design heroes Saul Bass was an Academy Award winning American designer best known for his work in Hollywood during the 60s and 70s while also making his presence felt in the corporate design world during the 80s. Bass was born and rasied in the Bronx New York. He studied at the Art Students League in Manhattan and was also mentored by New Bauhaus teacher Gyorgy Kepes. What make Bass an inspiration and a talent are his creativity on film posters, his innovations in film title sequences, and his indelible mark on corporate logos. When Bass moved to Hollywood in the 40s he started his career by making film posters. Saul Bass coming from New York City, “cityscapes became a major inspiration for the work of Saul Bass. The grid structure in his design work mirrors the perpendicular lines of urban architecture” (Horak 228). When his big break came to design the poster for the noir film The Man With The Golden Arm in 1955 for di

What is the South Cove?

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What is the South Cove? Battery Park public art    The name of this public artwork is called “South Cove.” The name, South Cove, originates from the art piece being placed in the south of Battery Park as well as the city itself and it is a bay area that feels separated from the city. The stairs part of the South Cove is made of metal that leads to nowhere but to give a elevated view. The landscape of the artwork cycles from land to water. No matter where you are you can get a clear view of Jersey city. The piece includes natural materials, plantings, constructed elements, the water and sky themselves were combined to create a beautiful and very moving environment. South Cove was designed by three artists. Mary Miss, the main artist, is an environmental artist that studied at the University of California. There she megered her passion of sculpting, landscaping, and architecture into a career in the mid-1960s. In 1988, She decided to collaborate with architect